Webinar | 08/25/23

Innovating Member Experience: Three Plans Engage Family Caregivers

Carallel CEO, Shara Cohen, moderates panel of Medicare plan leaders at ONLIVE powered by HLTH

Family caregivers — an unpaid and often invisible workforce — are at the heart of member care, as they lead tasks like medication adherence, make site of care decisions, help members avoid readmissions or emergency room visits, and more. In fact, caregivers influence nearly 70% of Stars measures.

Webinar attendees will hear from three Plan Medicare leaders about how and why they’ve implemented support for family caregivers. Panelists will share success stories and give insight into replicating their results.


At the end of the webinar, participants will be able to: 

  • Recognize the impact of family caregiver burden on their membership
  • Recognize the influence family caregivers currently have on their members
  • Describe successful caregiver support strategies and interventions 
  • Measure the positive effects of caregiver support on member experience, outcomes and costs 


  • Moderator: Shara Cohen, CEO, Carallel
  • Panelist: Dr. Elizabeth Malko, VP and CMO Medicare Solutions at Florida Blue
  • Panelist: Kourtney Cruz, SVP Government Markets at Independence Blue Cross
  • Panelist: Jessica Hill, Director Medicare Market Segment at Blue Cross and Blue Shield of North Carolina


Innovating Member Experience: Three Plans Engage Family Caregivers


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