Article | 04/17/25
Family Caregivers: Engaging a Key Partner in Healthcare Decisions
Our own Shara Cohen recently took the stage at MEDICARIANS, a leading conference for the senior health and wealth distribution industries, to shine a spotlight on family caregivers.
Why? Because family caregivers are the invisible force behind many healthcare decisions, yet they’re often overlooked in Medicare Advantage engagement strategies. These individuals—spouses, adult children, and other loved ones—play a pivotal role in researching, selecting, and managing health plans for beneficiaries.
And when brokers recognize and engage caregivers, they don’t just gain a customer. They build trust with the person who’s most invested in ensuring high-quality care.
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Shara has spent 25 years helping healthcare organizations think differently about how to involve and empower people more effectively in their care. She continues in that work as CEO of Carallel. Before Carallel, Shara was senior vice president of client experience with Emmi Solutions, a leader in patient engagement, and vice president of customer experience for Wolters Kluwer Health, the global leader in medical information. Shara has emerged as a leading voice at the intersection of caregiving and health equity, speaking at national healthcare conferences such as HLTH and earning recognition as one of Fierce Healthcare’s Women of Influence 2024.
Contact Carallel if you’re a health plan, healthcare provider, or employer, and see how our human led + tech enabled service will make you the leader in your industry when it comes to supporting caregivers.
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